Increase Customer Loyalty with Push Notifications for Small Businesses

Technology has provided many businesses a scope to experiment and make their business volume and customer reach grow in unprecedented ways. Mobile apps in the recent times became the new horizon to expand this scope of technology for business further. Apart from wider, faster and unrestrained access to consumers through the mobile platform, apps with round the clock push notifications help you to engage with the users on continuous basis. Push notifications in many respects changed the way small business struggled to build customer loyalty.


Through push notifications you can make your app notify users about new events, products, changes, offers and promotions. The most important aspect of these notifications is that they continue to update the users even when the users are actually not active with the app. Most importantly these notifications can be delivered to all users or only a particular segment of users according to the business objective or priority.

Just think how a small business with its new mobile app can create a day in day out engagement with the users and eventually make a few loyal users. In these days of highly contested app marketplace engaging users on a continuous basis is the key to make a band of loyal users who will give you repeated business and help you establish the brand name to larger audience. Without push notifications facilitating such user engagement is impossible.

Key advantages of push notifications for businesses and customers 

Push Notifications appear as text Messages and they can be accessed by third party businesses to reach their customers as well. Push notifications are used to tell customers and users about events, sponsorships, launches, grand openings, promotions, free-byes, offers, location data, etc. Push Notifications are often easier to send than email and unlike email they do not meet their fate in spam boxes. Studies indicate that nearly 100% of text messages sent through push notifications are opened and a majority of them are responded within an hour or so.  For an effective mobile strategy of a business push notifications are becoming increasingly important just because they enjoy far better view and response than other digital avenues of customer engagement. Here below we mention the key advantages of push notifications.

• Round the clock engagement with users irrespective of the customer’s activity status.
• Customers are informed about of your business down to every small detail.
• Push notifications help guiding customers to your business and make business conversion.
• Through the use of push notification a business website can drive traffic.
• Push notifications offers location specific data about local businesses and help them fetch new customers and convert new business.
• Push notifications offer greater user control and choice for maneuvering an app.
• Push notifications make time specific information available to customers and thus saving their time and effort in many occasions.
• A business gains more knowledge concerning user behavior of various segments through the response time, structure and business conversion through push notifications. 
• Push notifications and their response give an overall direction concerning business trend, popularity and acceptance level. 

How push notifications can help increasing customer loyalty?
With push notifications you make yourself always engaged with the customers and make them informed about any new update corresponding to your business. From user’s point of view this obviously makes them more loyal to the business. For example, as a restaurant owner if your push notifications in apps from time to time make people know of the new arrival of delicacies, new branches, new offers on bulk orders, there is better chance that your audience will consider your proposal first whenever ordering food.

A great tool for location based marketing

Push notifications offer a great tool for location based marketing. With push notifications a small entrepreneur can target audience in his locality and make them informed regarding the brand, products, new arrivals, offers and promotions. For location based marketing targeted to local users push notifications are quicker, smarter and effective means.

Making users engaged and informed and thus establishing brand value

A small business struggles to create a brand value for his business as it often lacks capacity for huge capital intensive campaigns. But simple push notifications through a variety of apps or through its own app can help creating a brand identity by engaging audience and making them informed regarding the business from time to time.

Expanding business horizon and spreading customer base

A small local business who has a limited market reach can think of going global by adopting an effective mobile strategy and in his pursuit for expanding business horizons push notifications can play a really effective role. A small business while opening its new store in a new area or catering its service to a new area can make people of that area informed through push notifications.

Valuable feedback and customer behavior data

Most important of all, push notifications quickly help you gather knowledge concerning customer behavior and their response to your business. Push notifications effectively employed also help you gather customer feedback. Knowing customer behavior, customer opinions and feedback will help you to make a better digital marketing strategy.

About Author:

Juned Ghanchi was a consultant for 8 years, and now runs mobile and web application development company IndianAppDevelopers where he leads marketing and sales department. He is an active speaker and blogger on various IT topics that keep organizations aware about latest technologies to provide outstanding customer service.