App Icon is the foremost visual element that boosts the presence of your app in the app marketplace. While the most popular platforms like Apple’s App Store and Google’s Play Store is very crowded and competitive to the brim, for making your app discoverable you have optimize an array of aspects related to visible elements and app icon is the foremost among them. The app design actually begins from a great powerful app icon. It is the first thing that catches the attention of the app store traffic before even taking a look at the app description and it is the icon that takes the onlookers attention on the mobile screen and thus boosts user engagement. Lastly app icon is the visual extension of your brand identity and by making an impression with it you give your business a boost.